What does a Visual Merchandiser do?
A visual merchandiser works in retail sales and develops creative visual concepts to build attractive store displays. A visual merchandiser uses creativity and combines the brand's goals with the customer's desires. They encourage potential customers to enter stores and purchase merchandise. Additionally, a visual merchandiser will create floor plans for retail space and situates displays in an ideal position to encourage sales. They use marketing strategy and a creative approach to sales in order to promote the company's image visually.
A high school diploma or equivalent degree is necessary to become a visual merchandiser. Many employers prefer advanced degrees in fashion, graphic design or a business-related field. Training within the company is generally required in order to fully understand the brand's image and message to be marketed. Individuals with experience in marketing strategy and a keen eye for design tend to excel in the position of visual merchandiser.
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