What does a Visual Manager do?

Visual managers are responsible for maintaining the aesthetic appearance of a retail store or other business operation. They are sometimes also called visual merchandising managers. They plan and execute floor plan arrangements including décor and design, along with any window displays. They may coordinate a consistent look across several locations or departments. They often work in close collaboration with marketing and other departments to align strategic planning, ensuring any high-priority promotions or campaigns are incorporated into the design. They analyze inventory and sales data to guide product placement and promotion decisions.

Visual managers typically have a bachelor’s degree in marketing or another business discipline, although equivalent professional experience is often acceptable. They often have a background in retail merchandising or marketing. These roles are best suited for organized people with strong leadership skills.

What responsibilities are common for Visual Manager jobs?
  • Pull products for outgoing orders, package appropriately for shipment.
  • Review KPI results, working with Assistant Store Managers to identify opportunities and corrective actions.
  • Accountable for the line management of project managers and senior project managers.
  • Foster client relationships and supervise strategic sell initiative of the division.
  • Support customers by helping with tracking of shipment and returns as necessary.
What are the typical qualifications for Visual Manager jobs?
  • Bachelor's Degree in business.
  • Hands-on experience with a range of design tools and programs, including Adobe Photoshop and 3D Studio Max.
  • Exhibit strong leadership and problem solving skills.
  • Able to take ownership of creative vision.
Work/Life Balance
3.2 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

Visual Manager Salaries

Average Base Pay

$48,960 /yr
Same as national average
Not including cash compensation
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Median: $49K
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Glassdoor Estimated Salary

Visual Manager Career Path

Learn how to become a Visual Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Visual Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Visual Manager Insights

Read what Visual Manager professionals have to say about their job experiences and view top companies for this career.
Store Visual Supervisor
Feb 9, 2021

“The skills I acquired were second to none and creative freedom was one of the biggest attributes to this job.”

Michael KorsMichael Kors
Director Visual Merchandising
Jul 13, 2022

“Great career progression is possible”

Visual Manager
Mar 19, 2021

“I spent my entire 2 weeks of training replenishing the shop floor under the guise of ‘learning the products’.”

People Assistant
Jun 11, 2021

“Great autonomy over your own work and responsibilities.”

Louis VuittonLouis Vuitton
Regional Visual Manager
Oct 29, 2022

“Great Work life balance overall”

Area Visual Manager
Dec 29, 2020

“Good opportunities for career development”

Visual Manager
Nov 12, 2020

“Great people to work with”

Visual Director
Feb 22, 2021

“better work life balance needed”

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Visual Manager Interviews

Frequently asked questions about the role and responsibilities of a Visual Manager

The most similar professions to Visual Manager are:
  • Visual Merchandiser
  • Merchandise Manager
  • Merchandiser
  • Manager

Related Careers

Visual Merchandiser
No skills overlap
Merchandise Manager
No skills overlap
No skills overlap
No skills overlap

Visual Manager jobs