What does a Visual Manager do?

Visual managers are responsible for maintaining the aesthetic appearance of a retail store or other business operation. They are sometimes also called visual merchandising managers. They plan and execute floor plan arrangements including décor and design, along with any window displays. They may coordinate a consistent look across several locations or departments. They often work in close collaboration with marketing and other departments to align strategic planning, ensuring any high-priority promotions or campaigns are incorporated into the design. They analyze inventory and sales data to guide product placement and promotion decisions.

Visual managers typically have a bachelor’s degree in marketing or another business discipline, although equivalent professional experience is often acceptable. They often have a background in retail merchandising or marketing. These roles are best suited for organized people with strong leadership skills.