What does a Vice President Marketing do?
Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.
Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with large data sets
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
- Experience building complex marketing programs and reporting on the results
- Exposure to digital and direct response marketing
- Competence as a creative writer with an eye for great emails and landing pages
- Strong project management skills
- Strong problem-solving ability, including metrics-driven thinking
- Ability to travel as necessary
- We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
Vice President Marketing Salaries
Average Base Pay
Vice President Marketing Career Path
Learn how to become a Vice President Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Vice President Marketing Insights
“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”
“Their product is top notch and highly rated which gives everyone an additional boost of confidence working here.”
“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”
“It is great coming to work everyday and knowing that the work I do will matter to real people”
“High turnover leads to staffing issues and often leads to sloppy org structures that stifle career development”
“Hybrid working has allowing me to work from home a day or two a week which has been helpful.”
“Hadey was incredibly helpful and organized while working to help me secure my current position.”
“Not only that but I had complete creative freedom within my role and worked on many exciting projects.”
Vice President Marketing Interviews
Frequently asked questions about the role and responsibilities of marketing managers
In a typical day as a marketing manager, you'll oversee the marketing strategies of an organization by planning and testing campaigns, promoting new products, doing market research and analysis, managing social media, and working with a team to produce valuable content.
Yes, marketing manager job satisfaction is high, and U.S. News lists marketing manager as the best sales and marketing job. Success as a marketing manager could mean moving into an executive role. Most marketing managers work in an office environment during regular business hours which allows for a good work life balance.
Marketing managers shoulder the responsibility for the success of campaigns and the marketing team, which can be stressful. Challenges of working as a marketing manager include some holiday work since intensive marketing campaigns take off around Black Friday and continue through the new year.