What does a Technical Marketing Specialist do?
Technical marketing specialists plan, develop, create, and execute marketing campaigns and materials about technical topics or for an audience comprised of technical users. These materials may include sales sheets, spec sheets, demonstration videos, case studies, and other content formats. They conduct market research to identify the concerns and priorities of their target user or consumer, and incorporate solutions or relevant information into the messaging. This type of marketing is often found in the B2B sector, where the target audience may be technical professionals.
Technical marketing specialists typically have a bachelor’s degree in marketing or a related field. They must be well-versed in marketing practices and strategies, including the use of digital media platforms. Experience using online analytics tools is helpful, and strong project management skills are required.
Technical Marketing Specialist Salaries
Average Base Pay
Technical Marketing Specialist Career Path
Learn how to become a Technical Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.