What does a Technical Marketing Specialist do?

Technical marketing specialists plan, develop, create, and execute marketing campaigns and materials about technical topics or for an audience comprised of technical users. These materials may include sales sheets, spec sheets, demonstration videos, case studies, and other content formats. They conduct market research to identify the concerns and priorities of their target user or consumer, and incorporate solutions or relevant information into the messaging. This type of marketing is often found in the B2B sector, where the target audience may be technical professionals.

Technical marketing specialists typically have a bachelor’s degree in marketing or a related field. They must be well-versed in marketing practices and strategies, including the use of digital media platforms. Experience using online analytics tools is helpful, and strong project management skills are required.

Education--
Work/Life Balance
4.3 ★
Salary Range--
Career Opportunity
4.1 ★
Avg. Experience2-4 years

Technical Marketing Specialist Salaries

Average Base Pay

$59,921 /yr
Same as national average
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
$46K
Median: $60K
$79K
See More Insights
Glassdoor Estimated Salary

Technical Marketing Specialist Career Path

Learn how to become a Technical Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

See Career Path

Technical Marketing Specialist Insights

Read what Technical Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
DSP GroupDSP Group
Technical Marketing Leader
Aug. 30, 2021

“innovative within its field but still see the worker”

DSP GroupDSP Group
Technical Marketing Leader
Aug. 30, 2021

“amazing people to work with”

AvenueHQAvenueHQ
Marketing Operations Specialist
Sep. 29, 2021

“great people to work with”

InstructureInstructure
Marketing Automation Specialist
Feb. 13, 2020

“Some of the people are great.”

AccentureAccenture
Marketing Automation Specialist
Jan. 9, 2021

“Job security is not so good.”

The Creation AgencyThe Creation Agency
Marketing Automation Specialist
Aug. 11, 2021

“I've worked with some really great people here.”

Cast SoftwareCast Software
Marketing Automation Specialist
Nov. 25, 2020

“Great work life balance.”

Growth Natives
Marketing Automation Specialist
May 24, 2021

“Working Environment is top notch.”

See More

Technical Marketing Specialist Interviews

Related Careers

Digital Marketing
$59,272
No skills overlap
Marketing Coordinator
$52,915
No skills overlap
Marketing Communications Specialist
$69,547
No skills overlap
Marketing Manager
$72,453
No skills overlap

Technical Marketing Specialist jobs