What does a Strategic Marketing Analyst do?

Strategic marketing analysts plan, develop, and oversee marketing campaigns developed based on analytics and data. They compile and study data related to consumer behavior, industry trends, audience interaction, and competitor profiles. They then use that data to guide informed decision making when planning and targeting marketing campaigns, particularly those on digital platforms. They implement and monitor data analytics programs, and track key metrics to evaluate campaign performance. They often work in collaboration with other teams, including social media and sales.

Strategic marketing analysts typically have a bachelor’s degree in marketing or a related business discipline, and a background in marketing, including roles that involved strategic planning. They should be experienced with data-driven campaign planning, and comfortable compiling and evaluating marketing analytics and related data. Proficiency with analytics programs is helpful.

EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Strategic Marketing Analyst Salaries

Average Base Pay

$117,287 /yr
Same as national average
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
Median: $117K
See More Insights
Glassdoor Estimated Salary

Strategic Marketing Analyst Career Path

Learn how to become a Strategic Marketing Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Strategic Marketing Analyst
See Career Path

Strategic Marketing Analyst Insights

Read what Strategic Marketing Analyst professionals have to say about their job experiences and view top companies for this career.
Sales Marketing Manager
Jan. 28, 2021

“Offers employment opportunities to young suitable Angolan employee candidates and career experience within electronic manufacturing.”

Marketing Strategy
May 19, 2021

“Excellent awesome True honest great”

KamaGames StudioKamaGames Studio
Localization Specialist
Nov. 24, 2021

“The position — Localization Manager is not what I expected and looking for.”

Newell BrandsNewell Brands
Sales Marketing
Nov. 14, 2019

“functional teams and surrendering your personal life.”

Nov. 3, 2020

“Stagnating products and little innovation.”

Disrupt Technologies
Junior Strategic Marketing Associate
Aug. 4, 2021

“The job pay is not competitive”

KCOM GroupKCOM Group
Mar. 31, 2021

“Some good people to work with”

Strategic Marketing Manager
Dec. 18, 2020

“good opportunities for role switch”

See More

Strategic Marketing Analyst Interviews

Related Careers

Digital Marketing
No skills overlap
Marketing Coordinator
No skills overlap
Marketing Communications Specialist
No skills overlap
Marketing Manager
No skills overlap

Strategic Marketing Analyst jobs

Frequently asked questions about the role and responsibilities of a strategic marketing analyst

The most similar professions to strategic marketing analyst are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a strategic marketing analyst is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.