What does a SEO Analyst do?

SEO analysts provide insight and expertise related to search engine optimization (SEO) tactics and strategies. They usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience. They compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. They may also build, implement, and oversee SEO tracking and analytical systems and databases. They create reports summarizing performance metrics and other key analytics.

SEO analysts typically have a bachelor’s degree in a marketing or SEO field, and in-depth experience in compiling and analyzing SEO data. Proficiency with data analytics programs and tools is an advantage.

null null

Average Years of Experience

0 - 1
31%
2 - 4
60%
5 - 7
5%
8+
4%

Common Skill Sets

Search Engine
Google Analytics
HTML AND CSS
Website Optimization
AdWords
Excellent Organizational
Tag Manager
Optimization

SEO Analyst Seniority Levels

Search Engine Evaluator
2% made the transition
Technical Marketing Specialist
19% made the transition
See Career Path

SEO Analyst Salaries

Average Base Pay

CA$39,781 /yr
Same as national average
Not including cash compensation
See More Insights
CA$20k
Median: CA$40k
CA$78k
See More Insights
Glassdoor Estimated Salary

SEO Analyst jobs