What does a Senior Digital Marketing do?
Digital marketing managers are responsible for the overall digital marketing strategy of a company. They run the day-to-day management of projects and ensure that they are completed successfully. Digital marketing managers manage social media campaigns, content calendars, maintain the company's content, among many other tasks. They also will measure the effectiveness of various marketing campaigns.
Digital marketing managers should have at least 5 years of experience in a similar marketing role. They should also have a bachelor's degree in marketing or business. Certifications in Google Adwords and other social media certifications are preferred but not required. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
- Manage the content that the business posts to social media
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Create email blast campaigns to target key customers
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Bachelor's degree in marketing or business
- Great problem solving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data
- Great communication skills
- Experience working with a content management system
- Strong project management skills
Senior Digital Marketing Salaries
Average Base Pay
Senior Digital Marketing Career Path
Learn how to become a Senior Digital Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Average Years of Experience
Senior Digital Marketing Insights
“I didn't found any con about working in TR Capital Hisar everyone is soo nice and good”
“I learned so much about the ETF industry and working with the asset management partners was challenging but enjoyable.”
“I am blessed to have the opportunity to work with such a close knit group of fun and energetic individuals.”
“This is not paid internship but I am still satisfied with the skill and great value training.”
“Best team to work with and best place to learn things if you want to grow in a particular field”
“Salary compensation of everyone at the same role is not equal and no compensation for extra work”
“It's one of the best private sector bank in India and can earn good incentives”
“Orientation was top notch and it was fun to meet all the casino workers at the different Vegas properties.”
Senior Digital Marketing Interviews
Frequently asked questions about the role and responsibilities of a Senior Digital Marketing
When working as a Senior Digital Marketing, the most common skills you will need to perform your job and for career success are Google Analytics, Tag Manager, Written Communication, SQL SAS and Retargeting.
- Marketing Coordinator
- Sales And Marketing
- Marketing Manager
- Account Manager
The most common qualifications to become a Senior Digital Marketing is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.