What does a Sales Representative do?

Sales representatives are responsible for selling a company's products by identifying leads, educating prospects on products through calls, trainings, and presentations, and providing existing customers with exceptional support. Sales representatives are either inside or outside sales reps. Inside sales reps sell products over the phone and online, while outside sales reps sell products through face-to-face meetings. Sales reps span almost every industry.

Most sales reps have a Bachelor's degree in business or a related field. The best sales representatives understand the importance of strong customer service, have a knack for closing deals, and are self-assured.

What responsibilities are common for Sales Representative jobs?
  • Prospect and qualify new sales leads
  • Schedule meetings and presentations with prospects
  • Create, plan, and deliever presentations on company products
  • Track all sales activities in company CRM system and keep current by udpating account information regularly
  • Communicate customer and prospect product pain points to appropriate departments
  • Maintain a well-developed pipeline of prospects
  • Develop strong, ongoing relationships with prospects and customers
  • Meet and/or exceed quotas
  • Coordinate with other team members and departments to optimize the sales effort
What are the typical qualifications for Sales Representative jobs?
  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 2-4 years of sales experience
  • Proven ability to meet and exceed sales quotas
  • Proven track record of successfully managing customer relationships
  • Excellent interpersonal skills
  • Highly self-motivated
  • Strong verbal and written communication skills
  • Proficient in Microsoft Office
  • Working knowledge of CRM systems
EducationBachelor's Degree
Work/Life Balance
3.4 ★
Salary Range--
Career Opportunity
3.3 ★
Avg. Experience2-4 years

Sales Representative Salaries near Canada

Average Base Pay

$71,004 /yr
Not including cash compensation
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Glassdoor Estimated Salary

Sales Representative Career Path

Learn how to become a Sales Representative, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Sales Representative
Senior Sales Representative
Sales Representative

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Sales Representative Insights

Read what Sales Representative professionals have to say about their job experiences and view top companies for this career.
Sales Assistant
Mar 2, 2022

“Job itself was great and direct manager was awesome as much as he could in what he controls”

Kurt GeigerKurt Geiger
Sales Assistant
Aug 2, 2023

“Basic salary is minimum wage and it could get overwhelming and the organisation is not the best”

Jan 8, 2022

“I didn't see any people are very nice and its a great place to work”

Vector MarketingVector Marketing
Sales Representative
Jun 11, 2022

“I feel comfortable and confident with a great manager to help me if I have any issues”

The Home DepotThe Home Depot
Flooring Associate
Jul 30, 2021

“Everyone i work with is awesome and very encouraging I'm grateful for this opportunity.”

CHG HealthcareCHG Healthcare
Sales Consultant
Mar 21, 2022

“The best thing about working at CHG is everyone that you will encounter is super nice and helpful.”

4D Logistics4D Logistics
Sales and Marketing
Aug 29, 2023

“my working team was good and helpful and i learned so much in this job.”

Feb 18, 2022

“There are so many good and smart people here that make the time I've spent enjoyable.”

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Sales Representative Interviews

Frequently asked questions about the role and responsibilities of sales representatives

Sales representatives spend their day on the phone contacting new and existing customers to sell the company's products. Reps typically travel to customers for face-to-face meetings. These individuals must also have the drive to generate new leads.

Being a sales representative can be a wonderful career for individuals who enjoy negotiation and can close deals. Commission earnings are often a large part of a sales representative's salary, so consistently meeting or exceeding targets will bring long-term rewards.

Sales representatives can be well paid, although the salary is a combination of wages and commission, so the number of sales is important. The average base pay for a sales rep in Canada is $71,004 with the majority of extra pay coming from commission.

Working as a sales representative can be hard, as they are always under pressure to meet or exceed sales targets. Some reps can spend a lot of time travelling, which brings its own pressures. However, for those who love a competitive environment that requires employees to hit targets and exceed goals, it can be very enjoyable.

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Sales Representative jobs