What does a Sales Manager do?

Sales managers are responsible for leading sales teams to reach sales targets. Sales managers are primarily tasked with hiring and training team members, setting quotas, evaluating and adjusting performance, and developing processes that drive sales. Sales managers are oftentimes expected to travel.

Sales managers usually need a Bachelor's degree in business or a related field. Additionally, sales managers typically need to have several years of experience in sales prior to becoming a manager. Oftentimes, sales managers are promoted into sales director positions. The best sales managers have strong analytical skills, excellent leadership abilities, and exceptional customer service skills.

  • Recruit, hire, and train sales team
  • Set sales goals, compare performance to goals, and adjust goals as needed
  • Assess current team processes and procedures, identify opportunities for improvement, and implement them
  • Develop individual quotas and assign territories for team members
  • Provide detailed and accurate sales forecasts
  • Coach, mentor, and provide feedback to team members
  • Foster a competitive yet collaborative team environment
  • Assess individual performance through observation and measurement, and suggest corrective actions as needed
  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 5 years of experience in sales
  • Strong oral and written communication skills
  • Proven ability to lead a team to meet quotas
  • Excellent leadership skills
  • Experience setting sales goals
  • Results-oriented with strong analytical skills
  • Deep understanding of CRM systems and best practices
  • Proficient in Microsoft Office

Average Years of Experience

0 - 1
8%
2 - 4
55%
5 - 7
25%
8+
12%

Sales Manager Seniority Levels

L2
Sales Manager
$65,561/yr
Sales Representative
29% made the transition
Executive Assistant
35% made the transition
See Career Path

Sales Manager Salaries

Average Base Pay

CA$65,561 /yr
Same as national average
Not including cash compensation
See More Insights
CA$37k
Median: CA$66k
CA$118k
See More Insights
Glassdoor Estimated Salary

Sales Manager jobs