What does a Sales and Marketing Manager do?

Sales and marketing managers are administrators with senior-level responsibilities for overseeing an organization’s sales and marketing initiatives and employees. They lead teams of account executives and marketing specialists. Their role involves creating and implementing a system for generating leads and propelling them through the sales funnel. They develop and steer overall strategy and major planning. They establish and nurture valuable relationships with stakeholders and strategic partners. Their objective is to expand the portfolio and grow accounts and territories.

Sales and marketing managers typically have a bachelor’s degree in marketing or a related business discipline and an extensive background in sales or business development. They must be able to design and execute sales programs and systems. These roles require solid leadership skills and an understanding of effective motivational techniques.