Sales and Marketing Manager Overview

What does a Sales and Marketing Manager do?

Sales and marketing managers are administrators with senior-level responsibilities for overseeing an organization’s sales and marketing initiatives and employees. They lead teams of account executives and marketing specialists. Their role involves creating and implementing a system for generating leads and propelling them through the sales funnel. They develop and steer overall strategy and major planning. They establish and nurture valuable relationships with stakeholders and strategic partners. Their objective is to expand the portfolio and grow accounts and territories.

Sales and marketing managers typically have a bachelor’s degree in marketing or a related business discipline and an extensive background in sales or business development. They must be able to design and execute sales programs and systems. These roles require solid leadership skills and an understanding of effective motivational techniques.

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Sales and Marketing Manager Salaries near Canada

Average Base Pay

$56,969 /yr
Not including cash compensation
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Glassdoor Estimated Salary

Sales and Marketing Manager Career Path

Learn how to become a Sales and Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Sales and Marketing Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Sales and Marketing Manager Insights

Read what Sales and Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Orbit Energy & PowerOrbit Energy & Power
Vice President Sales & Marketing
May 19, 2021

“It is a fun and professional atmosphere where we get to help people save money and do something awesome”

Tyler TechnologiesTyler Technologies
Sales & Marketing Manager
May 18, 2023

“The CEO Lynn Moore is kind and honest and I believe he sincerely wants the best for the company.”

Notable HealthNotable Health
Marketing and Sales
May 19, 2023

“I have seen so many exceptional employees quit because their work and constructive feedback is not valued.”

Sales and Marketing Manager
Jan 8, 2023

“Since they had just started it was a very good platform for my personal and professional growth.”

Powered by Coffee
Head of Marketing & Sales
Nov 15, 2021

“Stewart is a great leader but also gives team members autonomy so we can produce our best work.”

Associate Marketing and Sales
Mar 26, 2023

“that's why if someone is seeking to grow professionally then NeoDocto is the best place to do an internship.”

Sales and Marketing Manager
Jul 14, 2023

“One of the things I appreciate most about TruckerFi is the ample opportunities for career advancement.”

Skilled SapiensSkilled Sapiens
Sales and Marketing Manager
Jun 2, 2023

“It was a really good learning experience for me as I got to work in different domains and explore various roles and profiles.”

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Sales and Marketing Manager Interviews

Frequently asked questions about the role and responsibilities of a Sales and Marketing Manager

The most similar professions to Sales and Marketing Manager are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
No skills overlap
Digital Marketing Manager
No skills overlap
Market Analyst
No skills overlap
Marketing Manager
No skills overlap

Sales and Marketing Manager jobs