What does a Regional Sales Manager do?

The Regional Sales Manager is responsible for overseeing the daily and long-term operations of a company's stores across a geographic region. As a Regional Sales Manager you will often be responsible for setting and adjusting sales goals based on deep knowledge of individual store selling patterns. Additionally you will be responsible for overseeing the training of managers, and assistant managers in the region s/he is responsible for.

Being a Regional Sales Manager typically does not require a college degree although knowledge of business, customer service, and previous retail experience are essential. Often a Regional Sales Manager is promoted within a company from a managerial position in one store or as an assistant regional manager to ensure that the person has an exemplary knowledge of the company culture, regulations and requirements.

What responsibilities are common for Regional Sales Manager jobs?
  • Provide support to individual stores; managers; and teams
  • Determine long and short term sales goals
  • Oversee product and supply ordering and shipment in accordance with regional needs
  • Mentor managers and assistant managers
  • Plan and execute training among staff members and management
  • Oversee sales and special promotions
  • Provide leadership on hiring and employee retention
  • Resolve customer complaints and service issues
What are the typical qualifications for Regional Sales Manager jobs?
  • Five + years of sales experience
  • Three + years in a managerial role
  • Strong communications skills
  • Knowledge of Microsoft Office specifically Powerpoint and Excel
  • Excellent analytical skills and comfort with math
  • Creative problem-solving skills
  • Ability to multitask
  • Excellent customer service
  • Ability to work well in teams
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Regional Sales Manager Salaries

Average Base Pay

$90,716 /yr
Same as national average
Not including cash compensation
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$55K
Median: $91K
$149K
See More Insights
Glassdoor Estimated Salary

Regional Sales Manager Career Path

Learn how to become a Regional Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Regional Sales Manager
$90,716/yr
Senior Regional Sales Manager
$101,989/yr
Regional Sales Manager

Years of Experience Distribution

0 - 1
3%
2 - 4
25%
5 - 7
57%
8+
15%
Not including years spent in education and/or training

Regional Sales Manager Insights

Read what Regional Sales Manager professionals have to say about their job experiences and view top companies for this career.
Karcher DesignKarcher Design
Regional Sales Manager
Jan 16, 2022

“Very sneaky but unfortunately Covid hit and I was left shell shocked and well lost a lot!”

EmploysureEmploysure
Regional Sales Manager
Sept 6, 2021

“Employsure employees are the best in the world; everyone is humble but ambitious at the same time.”

Renovia (IN)Renovia (IN)
Regional Sales Manager
Nov 18, 2022

“good place for early career development Good focus on community sponsorships and missions related service opportunities.”

Press LikePress Like
Regional Sales Manager
May 4, 2022

“The owners are so fun and smart which is why the product is beyond what everyone expects.”

CalixCalix
Regional Sales Manager
Oct 20, 2022

“Plenty of opportunity and resources to grow your career at Calix and as a professional.”

MedScopeMedScope
Regional Sales Director
Mar 16, 2022

“I have always wanted to help people and I have found a great home to do just that.”

PowerforcePowerforce
Regional Sales Manager
Jul 28, 2021

“Training is second to none and it’s the additional personal touches that really make you feel welcome.”

NetradyneNetradyne
Regional Sales Manager
Jun 9, 2022

“Product: Netradyne has the best fleet safety program on the market (but this is also a negative).”

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Regional Sales Manager Interviews

Frequently asked questions about the role and responsibilities of a Regional Sales Manager

The most similar professions to Regional Sales Manager are:
  • Channel Sales Manager
  • Field Sales Representative
  • Outside Sales Representative
  • Sales Representative

The most common qualifications to become a Regional Sales Manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.

Related Careers

Channel Sales Manager
$98,811
Field Sales Representative
$51,111
No skills overlap
Outside Sales Representative
$60,563
No skills overlap
Sales Representative
$48,453
No skills overlap

Regional Sales Manager jobs