What does a Promo Producer do?

Producers are responsible for the high-level direction and administration of a creative project that may involve video, music, or another media format. They plan and oversee all phases of the production process. Their role may encompass the duties of a creative project manager. They establish and manage budgets, negotiate contracts, and play a central role in hiring staff or selecting talent. They ensure the project stays on schedule and doesn’t go over budget. They often have final approval over the finished product.

Producers often have a bachelor’s degree in a busines or media field, although relevant professional experience and a track record of overseeing successful projects is often viewed as equally important. They must be highly organized and excellent project managers. Extensive familiarity with all phases of the production process is helpful.

What responsibilities are common for Promo Producer jobs?
  • Maintain a complete understanding of and adherence to company guidelines, policies and standard practice.
  • Observe and correct all unsafe conditions that could cause associate or customer accidents.
  • Develop product knowledge in various areas of the department.
  • Research and understand products, client's needs and target audiences.
  • Ensure proper customer service and works to develop relationships with large customers.
  • Collaborate with a team to build solutions from the ground up.
  • Responsible for the overall day to day operations.
  • Communicate company, department, and job specific information to associates.
  • Establish performance goals and empower associates to meet goals.
  • Ensure compliance with local, state and federal regulations.
  • Support the achievement of budgeted financial and operating results.
What are the typical qualifications for Promo Producer jobs?
  • Associate's or Bachelor's Degree in business, computer science or journalism or equivalent experience.
  • Strategic thinking and multitasking skills.
  • Prior experience in a consultant role.
  • Pays attention to detail and collaborate with other team members for goals and projects.
  • Comfortable writing scripts and editing text.
  • Fluent with software systems including Pro Tools, Adobe Premiere, Adobe Photoshop, and Adobe Creative Suite.
EducationAssociate's Degree
Work/Life Balance
3.3 ★
Salary Range--
Career Opportunity
3.4 ★
Avg. Experience2-4 years

Promo Producer Salaries

Average Base Pay

$73,928 /yr
Same as national average
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
$49K
Median: $74K
$112K
See More Insights
Glassdoor Estimated Salary

Promo Producer Career Path

Learn how to become a Promo Producer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Producer
$74,428/yr
L3
Senior Producer
$100,120/yr
L4
Lead Producer
$67,037/yr
L2

Average Years of Experience

0 - 1
10%
2 - 4
63%
5 - 7
21%
8+
6%
Not including years spent in education and/or training
See Career Path

Promo Producer Insights

Read what Promo Producer professionals have to say about their job experiences and view top companies for this career.
Discover MediaworksDiscover Mediaworks
Producer
Jan 3, 2022

“This is a great place to grow your career when you're young and ready to explore the state while making fun television!”

The Participation Agency
Producer
Feb 10, 2022

“CEO and Chief Creative Officer at the top are incompetant and blame others for their problems.”

Omens StudiosOmens Studios
Producer
May 1, 2021

“You have to work your way up and show initiative and proactiveness to be offered a good compensation rate.”

Maverick MediaMaverick Media
Producer
Jan 17, 2021

“The Maverick team are some of the best people to work with in a fun and creative environment.”

WalmartWalmart
Meat/Produce Associate
Jun 28, 2022

“Pretty good pay if you have little bills to pay and don’t have to pay rent.”

USI Insurance ServicesUSI Insurance Services
Producer
Feb 22, 2022

“Their onboarding and training is hands down the best I've had in 25 years in the industry.”

First MediaFirst Media
Producer
Mar 31, 2021

“Communication and teamwork are priorities here and I get to learn from my colleagues everyday.”

Mighty Media StudiosMighty Media Studios
Producer
Apr 16, 2022

“I hope Mighty continues to look for innovative ways to support hybrid work and work life balance.”

See More

Promo Producer Interviews

Frequently asked questions about the role and responsibilities of producers

The typical day of a producer centers around overseeing and being responsible for large projects, like films, TV shows, and other types of media. They must put together a creative team, figure out the budget, and ensure the entire process of production goes as smoothly as possible.

An advantage of working as a producer is that their professional environment shifts between the site of the project and the office. Producers don't just work in Hollywood; they work for a variety of companies doing different kinds of media production.

Becoming a producer requires being able to handle a lot of stress because producers are the ones responsible for overseeing large media projects. Additionally, they often put in overtime when a project is nearing completion or if a problem arises.

Related Careers

Web Producer
$60,134
38% skills overlap
Executive Producer
$116,204
25% skills overlap
Video Editor
$50,785
25% skills overlap
Project Manager
$83,811
No skills overlap

Promo Producer jobs