What does a Product Marketing do?

Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.

Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Product Marketing Salaries

Average Base Pay

$55,061 /yr
Same as national average
Not including cash compensation
See More Insights
Not enough salaries reported to show distribution
$34K
Median: $55K
$89K
See More Insights
Glassdoor Estimated Salary

Product Marketing Career Path

Learn how to become a Product Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Product Marketing Manager
$92,108/yr
L3
See Career Path

Product Marketing Insights

Read what Product Marketing professionals have to say about their job experiences and view top companies for this career.
CommusoftCommusoft
Product Marketing Executive
Jan. 18, 2021

“Everyone on the team is super nice and supportive and I never had any coworker issues.”

SurveySparrowSurveySparrow
Product Marketing
Aug. 20, 2019

“They care about your personal growth and helps you to align your career goals better.”

VMwareVMware
Product Marketing Manager
Jan. 23, 2020

“Our team was periodically recognized as doing excellent work and our skills were absolutely unique in the company.”

Publicis GroupePublicis Groupe
Product Marketing Director
Jan. 13, 2022

“Work/life balance (I usually end up pulling at least one all nighter a week).”

Texas InstrumentsTexas Instruments
Product Marketing Engineer
Feb. 17, 2020

“Because it is such a large company there are little opportunities to take responsibilities outside of your assigned role.”

FISFIS
Senior Product Marketing Manager
Jul. 29, 2021

“out because there is no career path or anyone to help you get to the next level.”

OpenTextOpenText
Product Marketing Manager
May 17, 2020

“good colleagues and friends to work with..”

MindvalleyMindvalley
Product Marketing Manager
Aug. 13, 2019

“Amazing people and team to work with.”

See More

Product Marketing Interviews

Related Careers

Product Owner
$86,955
No skills overlap
Technical Product Manager
$102,236
Product Manager
$89,325
No skills overlap
Digital Marketing
$59,272
No skills overlap

Product Marketing jobs

Frequently asked questions about the role and responsibilities of a product marketing

When working as a product marketing, the most common skills you will need to perform your job and for career success are Excellent Communication, Newsletters, Adobe Acrobat, Integrator and SharePoint.

The most similar professions to product marketing are:
  • Product Owner
  • Technical Product Manager
  • Product Manager
  • Digital Marketing

The most common qualifications to become a product marketing is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.