What does a Product Line Manager do?

Product line managers maintain a portfolio of all the products and product lines built by the company as they create, track, and monitor all the products within all its existing product lines. They provide product and market intelligence to companies with a clear objective of increasing market share. They define the product, pricing, positioning, and promotion strategies, and provide competitive analysis, including analyzing data, market trends, identifying market opportunities, advising on pricing and promotional decisions, alongside recommendations and guidance.

Product line managers act as customer advocates and customer voices and fully understand the aspects of a customer’s business and capture and articulate any relevant market problems to translate them into market requirements for product management. They monitor the creation and development of new products, perform ongoing market research while tracking customer satisfaction, and participate in the product decision-making process and measurement of product success. Product line managers need a bachelor's degree in business, marketing, or related fields.

EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Product Line Manager Salaries

Average Base Pay

$115,341 /yr
Same as national average
Not including cash compensation
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Median: $115K
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Glassdoor Estimated Salary

Product Line Manager Career Path

Learn how to become a Product Line Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Product Line Manager
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Product Line Manager Insights

Read what Product Line Manager professionals have to say about their job experiences and view top companies for this career.
Juniper NetworksJuniper Networks
Product Line Manager
Sep. 18, 2021

“4. compensation is fair and even better than average (in my case)”

Product Line Manager
Jan. 21, 2021

“Great people to work with”

Lockheed MartinLockheed Martin
First Line Manager
Sep. 11, 2020

“Good opportunities to change career paths based on interests”

Head of Product Line
Sep. 29, 2021

“Good work life balance overall”

Line Manager
Feb. 18, 2021

“Great opportunities to grow your career”

Front Line Manager
Feb. 23, 2021

“Great group of people I worked with”

Front Line Manager
Oct. 4, 2020

“The pay is pretty good”

First Line Manager
Jul. 12, 2020

“Good Colleagues to work with”

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Product Line Manager Interviews

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