What does a Principal Product Designer do?

A product designer is responsible for the design and development of consumer products. Duties of this position include improving existing product designs and analyzing working concepts launched by competitors of similar products to match quality and performance. Depending on the industry and company, product designers may progress to a senior, executive or managerial role.

A bachelor's degree is often required with the focus varying according to the industry. Relevant work experience is preferred and successful candidates often possess a strong knowledge of computer assisted design (CAD) and excellent concept to launch capabilities. Other beneficial skills include good research and competitor analysis skills and an understanding of industry trends and market conditions. Due to the nature of the work, the physical ability to sit for long hours in front of a computer every day is required.

  • Create design concepts and drawings to determine the best product
  • Present product ideas to relevant team members for brainstorming
  • Suggest improvements to design and performance to product engineers
  • Employ design concepts into functional prototypes
  • Perform research on product technologies and structures to implement into design concepts
  • Maintain up to date on current industry trends and market conditions
  • Coordinate with designers to ensure accurate communication and efficiency in the design phase
  • Modify and revise existing designs to meet customer expectations
  • Relevant work experience as a product designer is preferred
  • Exceptional verbal and written communication skills
  • Excellent eye for aesthetic design and customer appeal
  • Good understanding of color science and combinations
  • Artistic and innovative flair
  • Excellent attention to detail
  • Meticulous and diligent
  • Strong knowledge of the industry and market trends
  • Able to sit in front of a computer for long hours at a time
EducationBachelor's Degree
Work/Life Balance
4.0 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Principal Product Designer Salaries

Average Base Pay

$79,622 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: $80K
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Glassdoor Estimated Salary

Principal Product Designer Career Path

Learn how to become a Principal Product Designer, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Principal Product Designer
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Principal Product Designer Insights

Read what Principal Product Designer professionals have to say about their job experiences and view top companies for this career.
News LandedNews Landed
Head of Product Design
Jan. 9, 2021

“News Landed provides a very positive ambience to work and also gives you a top notch team.”

Auto Trader UKAuto Trader UK
Product Designer
Sep. 7, 2020

“Auto Trader truly is a great place to work and I feel extremely proud to work here.”

Product Designer
Jan. 7, 2022

“Designers and developers can expect to learn a great deal when scoping and developing projects.”

Senior Product Designer
Dec. 1, 2019

“I worked a great deal of overtime on a regular basis to try and get things in a better position.”

Scopus ITScopus IT
Product Designer
Dec. 16, 2021

“The staff was really helpful and always respond super quickly to any questions I have.”

Product Design Intern
May 3, 2020

“I didn't mind that the opportunity was unpaid since it was advertised as a mentor”

Lead Product Designer
Mar. 4, 2021

“It's really nice to work somewhere that people are genuinely excited about the product we are building.”

Senior Product Designer
Apr. 7, 2021

“Special big kudos to recruitment who manages to hire people you love working with from day one.”

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Principal Product Designer Interviews

Related Careers

Design Manager
Creative Manager
No skills overlap
13% skills overlap
UX Designer
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Principal Product Designer jobs

Frequently asked questions about the role and responsibilities of a principal product designer

When working as a principal product designer, the most common skills you will need to perform your job and for career success are Rapid Prototyping, Adobe Suite, Design Product, Adobe Photoshop and Adobe Creative Suite.

The most similar professions to principal product designer are:
  • Design Manager
  • Creative Manager
  • Designer
  • UX Designer

The most common qualifications to become a principal product designer is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.