What does a PR Coordinator do?

Public relations specialists are responsible for growing, shaping, and maintaining a company's reputation and brand. Public relations specialists are tasked with identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company through external communications. Public relations specialists can work in-house or for an agency. Public relations specialists span most industries.

Public relations specialists need to have a Bachelor's degree in public relations, marketing, communications, or a related field. Some public relations specialists choose to pursue an Acreditation in Public Relations (APR) by passing an exam, but this isn't always necessary. The best public relations specialists have exceptional interpersonal skills, are strong at time management, and have an eye for detail.

What responsibilities are common for PR Coordinator jobs?
  • Draft press releases, pitches, case studies, white papers, and media summaries
  • Build relationships with new media contacts and maintain relationships with existing contacts
  • Manage media requests in a timely and professional manner
  • Pitch story ideas and content to media
  • Ensure all communication is cohesive with the brand image
  • Track and analyze media coverage to inform future campaigns
  • Measure PR program impacts using regular reporting
  • Organize, schedule, and prepare key leaders for press interviews
What are the typical qualifications for PR Coordinator jobs?
  • Bachelor's degree in communications, journalism, public relations, marketing, or related field
  • 3-4 years of experience in public relations or corporate communications
  • Excellent organization skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Strong working knowledge of a variety of public relations programs
  • Strong oral and written communication skills
  • Proficient in Microsoft Office
  • Proven ability to develop, implement, and execute successful public relations campaigns
Education--
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience8+ years

PR Coordinator Salaries

Average Base Pay

$66,007 /yr
Same as national average
Not including cash compensation
See More Insights
$50K
Median: $66K
$88K
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Glassdoor Estimated Salary

PR Coordinator Career Path

Learn how to become a PR Coordinator, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

PR Coordinator

Years of Experience Distribution

0 - 1
20%
2 - 4
24%
5 - 7
28%
8+
28%
Not including years spent in education and/or training

PR Coordinator Insights

Read what PR Coordinator professionals have to say about their job experiences and view top companies for this career.
Power Digital MarketingPower Digital Marketing
PR & Influencer Outreach
Nov 2, 2021

“Everyone is so welcoming and inclusive and really wants you to do the best you can do.”

ICD PropertyICD Property
PR MARKETING EXECUTIVE
Sept 18, 2022

“There is also good recognition for when someone goes above and beyond their responsibilities which is good.”

42West42West
Publicity Assistant
Jul 28, 2022

“I learned a lot here and it was a great starting off point for a career in PR”

Simply Body TalkSimply Body Talk
Public Relations Executive
Oct 11, 2022

“Simply body talk serves as a catalyst for your personal growth and helps you get an exposure which is unbeatable!”

CROWDCROWD
PR Executive
Jul 5, 2022

“rated salary to me and I had to threaten a report to MOM to get my wages”

McNeely Brockman Public Relations
PR Staff Assistant
Nov 2, 2021

“Such amazing staff! Kelly and Mark are some of the best people to work for!”

UNICEFUNICEF
PR Specialist
Jul 28, 2021

“Learning and development is truly a priority and this could be a great job the beginning of your career.”

PropellernetPropellernet
Digital PR
Nov 16, 2022

“life balance is encouraged and I have never seen any animosity or unkindness from any staff member.”

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PR Coordinator Interviews

Frequently asked questions about the role and responsibilities of a PR Coordinator

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PR Coordinator jobs