What does a New Business Development do?

New business development specialists identify strategies for a company or organization to develop and sustain new growth. They analyze the market, perform competitive analysis, identify opportunities with value potential, and develop strategic plans for business growth in that area. Their scope of work encompasses all facets of business growth, including increasing revenue from sales accounts, expanding into new territories, and creating new product lines. They often focus specifically on targeting high-value contacts such as those at the executive level. They create detailed action plans with recommended tactics, and outline a timeline for achieving specified milestones.

New business development specialists typically have at least a bachelor’s degree in a business field. They have a background in sales or business development. Strong research and strategic planning skills are required.

What responsibilities are common for New Business Development jobs?
  • Spearhead sales and lead-generation activities, including prospecting, outreach, qualifying leads, and external marketing efforts.
  • Identify, contact, and persuade prospective clients to work with company.
  • Sign profitable business to generate revenue.
  • Assist in organizing and utilizing department tools, templates, and capacity build resources in support of proposal development.
  • Provide support in onboarding new customers to transition from the sales process to the servicing of the customer.
  • Maintain library of best-in-class client work samples, regularly collecting new agency work in market and related branding results.
  • Liaise with account and creative team leads and service line specialists to provide curated work samples that can help unlock organic growth opportunities.
  • Work with cross-disciplinary teams (biz dev, account management, creative, finance, video, digital, media, activation, social media, PR) on assembly and delivery of work portfolios, proposals/RFP responses, and presentations.
  • Organize meetings to ensure on-time execution and manage relationships with external agents.
What are the typical qualifications for New Business Development jobs?
  • Bachelor's Degree or higher in business.
  • Strong leadership, problem solving, and critical thinking skills.
  • Proficient with Microsoft Office Suite.
  • Strong command of English language and good communication skills.
  • Able to maintain a strong work ethic and positive attitude.
Education--
Work/Life Balance
4.0 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

New Business Development Salaries

Average Base Pay

$47,294 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
$31K
Median: $47K
$72K
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Glassdoor Estimated Salary

New Business Development Career Path

Learn how to become a New Business Development, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
1%
2 - 4
99%
5 - 7
0%
8+
0%
Not including years spent in education and/or training
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New Business Development Insights

Read what New Business Development professionals have to say about their job experiences and view top companies for this career.
Brand InstituteBrand Institute
New Business Representative
Mar 30, 2020

“My supervisor Mar y is the best she is very helpful and is always there to respond to any questions needed.”

Back MarketBack Market
New Business Development
May 10, 2020

“But I believe that this is the path towards reaching higher levels and better results.”

Blackdog Creative MarketingBlackdog Creative Marketing
New Business Development
Dec 9, 2019

“producing great creative work and a lovely group of co workers”

Samsung SDISamsung SDI
New Business Development Manager
Jan 7, 2022

“No work and life balance”

Baker Tilly USBaker Tilly US
Director, New Business Development
Feb 7, 2022

“Many opportunities and resources to grow in your career.”

KallidusKallidus
New Business Development
Jul 9, 2021

“Good rewards if you survive”

InfinityInfinity
New Business Development
Jan 7, 2020

“Google recognition when something was achieved”

FoodhubFoodhub
New Business Executive
Mar 28, 2022

“It's the best place to work for Anglo”

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New Business Development Interviews

Frequently asked questions about the role and responsibilities of a New Business Development

The most similar professions to New Business Development are:
  • Business Development Manager
  • Business Developer
  • Sales Manager
  • Sales Representative

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