What does a Medical Sales Representative do?

Medical device sales representatives are responsible for selling medical devices and related products. They develop and expand an assigned territory, identifying and cultivating high-value prospective clients. They plan and execute strategies to increase sales from existing accounts. They maintain regular communication with new and existing clients to establish successful long-term relationships. They provide in-depth explanations of product features and benefits, highlighting any new or innovative aspects. They prepare client presentations, proposals, and informational materials.

Medical device sales representatives typically have a bachelor’s degree in a business field, and a strong background in sales – ideally including sales involving medical products or pharmaceuticals. An understanding of insurance reimbursement policies and regulations is an advantage. These roles require strong client relations skills and familiarity with medical terms and concepts.