What does a Marketing Specialist do?

Marketing communications specialists increase brand awareness for a company's current and potential clients and work in nearly every industry to create marketing materials to distribute to customers including newsletters, brochures, or email blasts. They also collaborate with design teams to produce other materials, including a white paper or promotional video. They distribute marketing materials to the appropriate parties, research online and offline channels, and determine best practices for distributing their marketing materials for maximum exposure.

Marketing communications specialists track marketing campaigns once they have successfully launched. Utilizing metrics including customer engagement or conversion rates, they identify how to improve future marketing campaigns and make notes. They are responsible for reporting campaign performance to upper management by analyzing data to create presentations on analysis to deliver. They run special marketing and promotions campaigns and may be responsible for the setup of interviews or press conferences, which involves reaching out to media and industry experts. Marketing communications specialists need at least a bachelor's degree in marketing, media, communications, or related fields.

Work/Life Balance
4.1 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Marketing Specialist Salaries

Average Base Pay

$59,697 /yr
Same as national average
Not including cash compensation
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Median: $60K
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Glassdoor Estimated Salary

Marketing Specialist Career Path

Learn how to become a Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Marketing Specialist Insights

Read what Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
TG GallagherTG Gallagher
Marketing Communications Specialist
Feb. 3, 2020

“It's a fun and collaborative work environment and I rarely have to carry my work home with me.”

Director of Marketing and Communications, RES AME
Sep. 18, 2019

“I thank Sulzer for giving me so many opportunities to grow in my job and my career.”

Marketing and Communications Intern
Mar. 7, 2021

“Very individualized internship in which I am able to work on projects specifically related to my post”

Marketing Communications Specialist
Jul. 26, 2021

“It got to the point where even working remotely wasn't a good enough perk to get me to stay.”

Your Housing GroupYour Housing Group
Head of Marketing and Communications
Jan. 10, 2020

“I had the privilege of receiving some of the best training and development in my whole career at YHG”

Director of Marketing and Communications
Mar. 9, 2021

“We get to know everyone and support them as we do in our core business.”

KNB CommunicationsKNB Communications
Marketing and Communications
Jul. 14, 2021

“KNB went out of their way to make my internship both useful and enjoyable!”

YouVersion Director of Marketing & Communications
Aug. 2, 2019

“I get to work with the best team in the world to reach millions of people in every country.”

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Marketing Specialist Interviews

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