What does a Marketing Associate do?

Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.

  • Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
  • Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
  • Conduct market research and identify trends
  • Bachelor's degree in business administration, marketing, communications, or a related field
  • 1-3 years of experience in marketing
  • Must have strong organizational and project management skills, as well as attention to detail
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, priotitize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Marketing Associate Salaries

Average Base Pay

$52,757 /yr
Same as national average
Not including cash compensation
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Median: $53K
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Glassdoor Estimated Salary

Marketing Associate Career Path

Learn how to become a Marketing Associate, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Associate Marketing Coordinator
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Marketing Associate Insights

Read what Marketing Associate professionals have to say about their job experiences and view top companies for this career.
Global MediaGlobal Media
Marketing Coordinator
Jan. 28, 2021

“I get better and better at my job every day and our training is really interactive and fun.”

Vectra AutomationVectra Automation
Marketing Assistant
Aug. 26, 2021

“There were many opportunities for growth within my position and I felt like my opinion was highly valued.”

Beam SuntoryBeam Suntory
Senior Marketing Lead
May 10, 2021

“Compensation is competitive but inconsistent and based on an antiquated banding and annual review approach/system.”

Aug. 31, 2021

“Pressure from clients and upper levels at the organization was easily felt during my time.”

Packaging SpecialtiesPackaging Specialties
Marketing Assistant
Jun. 20, 2019

“They have a great product line which is so much fun and easy to work with.”

Mar. 18, 2021

“You’re trusted and empowered to do the work and the work is interesting and diverse.”

Growth Marketing
May 11, 2021

“People are nice and friendly so you don't have to overthink messaging them / asking them questions.”

Jan. 25, 2021

“At the end of the day the product is great and everyone cares so much about the consumer”

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Marketing Associate Interviews

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