What does a Market Researcher do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

Education--
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Market Researcher Salaries near Canada

Average Base Pay

$67,760 /yr
Not including cash compensation
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Glassdoor Estimated Salary

Market Researcher Career Path

Learn how to become a Market Researcher, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Market Researcher

Years of Experience Distribution

0 - 1
25%
2 - 4
41%
5 - 7
19%
8+
15%
Not including years spent in education and/or training

Market Researcher Insights

Read what Market Researcher professionals have to say about their job experiences and view top companies for this career.
IpsosIpsos
Market Research Analyst
Jan 14, 2022

“Everyone is nice and you get to work with a team that actually cares about your career growth”

Spero TherapeuticsSpero Therapeutics
Director Market Access
Dec 7, 2021

“It is an amazing place to work and I truly feel fortunate to be here.”

SchoolsFirst Federal Credit UnionSchoolsFirst Federal Credit Union
Market Research Analyst
Feb 5, 2023

“This is the best place to work if you do care about people and you enjoy helping them.”

UlteigUlteig
Market Leader
Sept 11, 2023

“Everyone is willing to lend a helping hand and collaborate on projects to ensure the best possible outcome.”

BNP Paribas Securities ServicesBNP Paribas Securities Services
Tax Market Specialist
Jul 4, 2021

“If you re lucky you will find a good life balance depending on the team you will be allocated”

DynataDynata
Market Research Interviewer
May 14, 2022

“I am now getting harassed when taking my 15 minute break during five hour shifts.”

Claritus Management ConsultingClaritus Management Consulting
Market Research
Sept 20, 2022

“I am as a new in this job is getting good opportunities to learn at work.”

SSRSSSRS
Market Research Telephone Interviewer
Jun 5, 2022

“The pay was pretty low compared to the other job i had that required the same job duties.”

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Market Researcher Interviews

Frequently asked questions about the role and responsibilities of a Market Researcher

The most similar professions to Market Researcher are:
  • Digital Marketing Manager
  • Marketing Coordinator
  • Market Analyst
  • Marketing Manager

Related Careers

Digital Marketing Manager
$66,461
No skills overlap
Marketing Coordinator
$58,889
No skills overlap
Market Analyst
$76,968
No skills overlap
Marketing Manager
$69,330
No skills overlap

Market Researcher jobs