What does a Sales Manager/Leader do?

Sales managers are responsible for leading sales teams to reach sales targets. Sales managers are primarily tasked with hiring and training team members, setting quotas, evaluating and adjusting performance, and developing processes that drive sales. Sales managers are oftentimes expected to travel.

Sales managers usually need a Bachelor's degree in business or a related field. Additionally, sales managers typically need to have several years of experience in sales prior to becoming a manager. Oftentimes, sales managers are promoted into sales director positions. The best sales managers have strong analytical skills, excellent leadership abilities, and exceptional customer service skills.

  • Recruit, hire, and train sales team
  • Set sales goals, compare performance to goals, and adjust goals as needed
  • Assess current team processes and procedures, identify opportunities for improvement, and implement them
  • Develop individual quotas and assign territories for team members
  • Provide detailed and accurate sales forecasts
  • Coach, mentor, and provide feedback to team members
  • Foster a competitive yet collaborative team environment
  • Assess individual performance through observation and measurement, and suggest corrective actions as needed
  • Bachelor's degree in Business, Marketing, Communications, or related field
  • 5 years of experience in sales
  • Strong oral and written communication skills
  • Proven ability to lead a team to meet quotas
  • Excellent leadership skills
  • Experience setting sales goals
  • Results-oriented with strong analytical skills
  • Deep understanding of CRM systems and best practices
  • Proficient in Microsoft Office
EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Sales Manager and Leader Salaries

Average Base Pay

$62,028 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: $62K
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Glassdoor Estimated Salary

Sales Manager/Leader Career Path

Learn how to become a Sales Manager/Leader, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Leader of Sales Engineering
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Sales Manager/Leader Insights

Read what Sales Manager/Leader professionals have to say about their job experiences and view top companies for this career.
Sales Manager
Feb. 24, 2021

“Working with smart and diverse colleagues really helps with challenging me to grow personally and in my career”

Omni HotelsOmni Hotels
Director of Sales and Marketing
Sep. 17, 2019

“Small enough to embrace an entrepreneurial spirit and large enough to compete with the best brands in our industry.”

Brinton Pharmaceuticals
National Sales Manager
Sep. 29, 2021

“Incentive for each colleague is excellent and very unique which is best in Pharma industry.”

Ulta BeautyUlta Beauty
Retail Sales Manager
Jul. 28, 2021

“I liked the team of associates I had and the discount for products and salon was nice.”

Time Rack
Sales Director
Mar. 7, 2021

“One of the investors was genuinely interested in my success and was able provide amazing coaching both professionally and personally.”

Modus eDiscoveryModus eDiscovery
Sales Manager
Mar. 10, 2020

“Our CEO is not only a great leader and an inspiration but is also a great listener and mentor.”

WAC Lighting CompanyWAC Lighting Company
National Sales Manager - Landscape/Green Channel
Apr. 27, 2021

“down makes this an exciting and fun place to grow your talents and establish a meaningful career.”

Industrial Services
Vice President of Sales
Oct. 18, 2019

“Close knit group supporting each other to provide excellent opportunities for our industrial clients in the U.S. and Canada.”

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Sales Manager/Leader Interviews

Related Careers

Sales Representative
No skills overlap
Inside Sales Representative
No skills overlap
Sales Development Representative
No skills overlap
Executive Assistant

Sales Manager/Leader jobs

Frequently asked questions about the role and responsibilities of a leader sales manager

The most similar professions to leader sales manager are:
  • Sales Representative
  • Inside Sales Representative
  • Sales Development Representative
  • Executive Assistant

The most common qualifications to become a leader sales manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.