What does a Head of Marketing do?

Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience0-1 Year

Head of Marketing Salaries

Average Base Pay

$64,032 /yr
Same as national average
Not including cash compensation
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Median: $64K
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Glassdoor Estimated Salary

Head of Marketing Career Path

Learn how to become a Head of Marketing, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Head Marketing Manager
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Head of Marketing Insights

Read what Head of Marketing professionals have to say about their job experiences and view top companies for this career.
Dis-Chem PharmaciesDis-Chem Pharmacies
Marketing Manager
Dec. 9, 2020

“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”

Demand Marketing Manager
Sep. 22, 2021

“Their product is top notch and highly rated which gives everyone an additional boost of confidence working here.”

Disney Streaming ServicesDisney Streaming Services
Senior Marketing Manager
Jul. 27, 2021

“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”

Marketing Director
Aug. 5, 2020

“It is great coming to work everyday and knowing that the work I do will matter to real people”

Marketing Manager
Jan. 3, 2020

“High turnover leads to staffing issues and often leads to sloppy org structures that stifle career development”

Marketing Manager
Jul. 27, 2021

“Hybrid working has allowing me to work from home a day or two a week which has been helpful.”

FlexWorx Medical ManagementFlexWorx Medical Management
Marketing Director
Oct. 15, 2019

“You feel great about coming to work every day because you love what you do and who you work with.”

Marketing Manager
Dec. 2, 2019

“Hadey was incredibly helpful and organized while working to help me secure my current position.”

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Head of Marketing Interviews

Related Careers

Digital Marketing
No skills overlap
Marketing Coordinator
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Brand Manager
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Marketing Communications Specialist
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Head of Marketing jobs

Frequently asked questions about the role and responsibilities of a head marketing

The most similar professions to head marketing are:
  • Digital Marketing
  • Marketing Coordinator
  • Brand Manager
  • Marketing Communications Specialist