What does a Field Marketer do?

Field marketers perform a range of marketing, public relations, and community engagement activities in a location outside of the office. These tasks may take place at sporting events, retail locations, educational institutions, parks, or other areas. This role involves interacting directly with the consumer in a face-to-face situation. These marketers tailor their messaging depending on the individual with whom they are interacting, and can adjust their approach based on the responses they get. They gather leads which are then added to marketing databases.

Field marketers generally have a high school diploma, and also frequently have a background in sales, marketing, or customer service. They must be comfortable interacting with the public and able to adjust their messaging quickly. Familiarity with database tools and marketing automation programs is helpful.

null null

Average Years of Experience

0 - 1
4%
2 - 4
37%
5 - 7
4%
8+
55%

Common Skill Sets

Prospects
Time Management
Pipeline
Microsoft EXCEL
Excellent Customer Service
Collaboration
Powerpoint
Speaking

Field Marketer Seniority Levels

Digital Marketing
24% made the transition
Marketing Coordinator
9% made the transition
See Career Path

Field Marketer Salaries

Average Base Pay

CA$38,742 /yr
Same as national average
Not including cash compensation
See More Insights
CA$31k
Median: CA$39k
CA$48k
See More Insights
Glassdoor Estimated Salary

Field Marketer jobs