Field marketers perform a range of marketing, public relations, and community engagement activities in a location outside of the office. These tasks may take place at sporting events, retail locations, educational institutions, parks, or other areas. This role involves interacting directly with the consumer in a face-to-face situation. These marketers tailor their messaging depending on the individual with whom they are interacting, and can adjust their approach based on the responses they get. They gather leads which are then added to marketing databases.
Field marketers generally have a high school diploma, and also frequently have a background in sales, marketing, or customer service. They must be comfortable interacting with the public and able to adjust their messaging quickly. Familiarity with database tools and marketing automation programs is helpful.
Average Years of Experience
Common Skill Sets