What does a Director of Marketing do?

A director of marketing is responsible for all marketing of a company. They manage all marketing campaigns and marketing strategy to reach new customers. A few of the main duties of a director of marketing are creating weekly or monthly marketing reports. They also create marketing campaigns and collaborate with other teams to create new products. Some of the jobs titles that a director of marketing has held prior are digital marketing and marketing manager.

A director of marketing will have 10 years of experience as well an MBA or Master's in marketing degree. One of the most important skills that a director of marketing will have is content management and creation. Another skill is budget creation as the director will need to develop the yearly budget for the marketing team. They also need to be excellent problem solvers in order to reach new customers.

  • Develop a yearly budget for the marketing team
  • Communicate the brand identity with the team
  • Sift through marketing data to find the important trends
  • Stay up to date on the latest marketing trends
  • Attend conferences to further marketing knowledge
  • Oversee social media strategy and implementation
  • Develop thought leadership pieces such as an e-book
  • Create marketing reports to show to executives
  • Master's in marketing or an MBA
  • Ability to manage multiple projects at once
  • Ability to communicate effectively in speech and writing
  • A customer focused attitude
  • Content creation experience
  • SEO and PPC experience, certifications preferred
  • Strong drive for results
  • Ability to collaborate with cross-functional teams
  • Ability to analyze problems and create a solution

Director of Marketing Seniority Levels

Lead Marketing Coordinator
Market Research
10% made the transition
Digital Marketing
21% made the transition
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Director of Marketing Salaries

Average Base Pay

$99,879 /yr
Same as national average
Not including cash compensation
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Median: $100K
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Glassdoor Estimated Salary

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