What does a Director of Marketing do?
A director of marketing is responsible for all marketing of a company. They manage all marketing campaigns and marketing strategy to reach new customers. A few of the main duties of a director of marketing are creating weekly or monthly marketing reports. They also create marketing campaigns and collaborate with other teams to create new products. Some of the jobs titles that a director of marketing has held prior are digital marketing and marketing manager.
A director of marketing will have 10 years of experience as well an MBA or Master's in marketing degree. One of the most important skills that a director of marketing will have is content management and creation. Another skill is budget creation as the director will need to develop the yearly budget for the marketing team. They also need to be excellent problem solvers in order to reach new customers.