What does a Digital Marketing Specialist do?

Digital marketing managers are responsible for the overall digital marketing strategy of a company. They run the day-to-day management of projects and ensure that they are completed successfully. Digital marketing managers manage social media campaigns, content calendars, maintain the company's content, among many other tasks. They also will measure the effectiveness of various marketing campaigns.

Digital marketing managers should have at least 5 years of experience in a similar marketing role. They should also have a bachelor's degree in marketing or business. Certifications in Google Adwords and other social media certifications are preferred but not required. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.

  • Manage the content that the business posts to social media
  • Develop strategies that drive customers to the website
  • Improve the design, UX, traffic, and content of the website
  • Create paid campaigns on social media platforms
  • Maintain consistent brand messaging throughout all platforms
  • Create email blast campaigns to target key customers
  • Use advanced metrics to measure the success of a marketing campaign
  • Keep up to date on the latest social media trends
  • Bachelor's degree in marketing or business
  • Great problem solving skills
  • Proficient in photo and video editing software such as Adobe
  • Deep knowledge of web design principles
  • Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long term trends in data
  • Great communication skills
  • Experience working with a content management system
  • Strong project management skills
Work/Life Balance
4.0 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

Digital Marketing Specialist Salaries

Average Base Pay

$59,240 /yr
Same as national average
Not including cash compensation
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Median: $59K
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Glassdoor Estimated Salary

Digital Marketing Specialist Career Path

Learn how to become a Digital Marketing Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Digital Marketing Specialist Insights

Read what Digital Marketing Specialist professionals have to say about their job experiences and view top companies for this career.
TR CapitalTR Capital
Digital Marketing Executive
Aug. 4, 2021

“I didn't found any con about working in TR Capital Hisar everyone is soo nice and good”

Captec Ltd.Captec Ltd.
Digital Marketing Assistant
Aug. 22, 2019

“My team were great to work with and I have left with some friends which is wonderful.”

Associate Digital Marketing Intern
Aug. 4, 2021

“This is not paid internship but I am still satisfied with the skill and great value training.”

Axis BankAxis Bank
Digital Officer
Jul. 19, 2021

“It's one of the best private sector bank in India and can earn good incentives”

Digital Marketing Specialist
Jul. 31, 2021

“Salary compensation of everyone at the same role is not equal and no compensation for extra work”

Creative Brainz
Digital Marketing Manager
Dec. 23, 2019

“It is the best place to work with a very joyful environment which is good as you get the feeling.”

TBM Evolution GroupTBM Evolution Group
Marketing Executive
Feb. 1, 2021

“I was surrounded by truly interesting and friendly colleagues that anyone would be lucky to work with.”

Ridaex Information SystemsRidaex Information Systems
Digital Marketing Executive
Aug. 19, 2021

“You will learn each day new things in this company and good for freshers to start their career.”

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Digital Marketing Specialist Interviews

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