What does a Creative Director do?

The job of a creative director is to lead a team that may be composed of graphic designers, artists, or other creative professionals. They would be involved in every aspect of a collaboration from the idea phase to the execution. During a project, they supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. They report to a chief marketing officer (CMO) for major decisions and approvals, but they do most of their work independently, using their professional judgment to manage the day-to-day details of their projects.

Creative directors usually possess a bachelor's degree or higher in a background relevant to their industry. For instance, a creative director leading teams to create commercials may have a degree in marketing or graphic design. Professionals in this industry must work well under pressure as they manage diverse teams working on multiple projects under strict deadlines.

  • Mentor and encourage creative team members to foster a positive work environment
  • Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team
  • Participate in and provide regular opportunities for professional development and growth to team
  • Report progress of projects at major stages of their conception, creation, and execution
  • Ensure designs and content reflect consistently and positively the brand image and company ideals
  • Work with internal and external strategic partners to create products using the most current industry best practices
  • Serve as a liaison between the marketing and creative team and between the creative team and individual clients
  • Anticipate problems that may impede a project from completing on time and implement solutions
  • Excellent verbal and written communication skills
  • Familiarity with a variety of software programs, such as Photoshop, InDesign, and Flash
  • Knowledge of how to develop brand identities through multi-channel marketing
  • Good comfort level interacting with high-profile clients and industry professionals
  • Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media
  • Recent hands-on experience with applying design, copy, or web best practices
  • Professional business skills, such as negotiation, project management, and leadership
  • Web design experience an advantage, especially using HTML5 and WordPress
  • Talent in presenting information concisely and accurately, with keen attention to detail
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Creative Director Salaries

Average Base Pay

$104,425 /yr
Same as national average
Not including cash compensation
See More Insights
Median: $104K
See More Insights
Glassdoor Estimated Salary

Creative Director Career Path

Learn how to become a Creative Director, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

See Career Path

Creative Director Insights

Read what Creative Director professionals have to say about their job experiences and view top companies for this career.
McCann WorldgroupMcCann Worldgroup
Associate Creative Director
Nov. 22, 2021

“Friendly place but not really motivate you to grow because it is difficult to have some space to develop himself.”

United Christian BroadcastersUnited Christian Broadcasters
Head of Creative Design
Jul. 22, 2020

“Majority of staff is relatively inexperienced and understands little of what media truly is and what it could really do.”

Guidemark HealthGuidemark Health
Digital Creative Director
Nov. 17, 2019

“This is a smart group of people with a common focus; do great work and have fun doing it.”

Creative and Multimedia Executive
Oct. 19, 2021

“No career development ( Stay at the same position even you work here for more than 2 years )”

Capital OneCapital One
Associate Creative Director
Oct. 7, 2020

“Work life balance is one of the top 5 mentions I would add to my list”

Concept (India)
Creative Director
Jun. 25, 2021

“you can get hired as a consultant which gives extra tax benefit at a higher pay scale.”

Creative Manager
Mar. 17, 2020

“It has truly been one of the most challenging experiences as well as the greatest work experience of my career.”

Associate Creative Director
Jun. 22, 2019

“I am confident this will only worsen once all benefits are completely integrated in January 2020.”

See More

Creative Director Interviews

Related Careers

Design Manager
Interior Designer
No skills overlap
No skills overlap
Kitchen Designer
No skills overlap

Creative Director jobs