What does a Content Writer do?

The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines.

Most content writers have an undergraduate degree in English or marketing. However, it is possible to enter the field without a degree if you start as an intern or demonstrate writing proficiency with a portfolio of your work. To be successful in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. A strong attention to detail and the ability to work under pressure is essential.

  • Produce well-researched content for publication online and in print
  • Organize writing schedules to complete drafts of content or finished projects within deadlines
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
  • Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
  • Proven record of excellent writing demonstrated in a professional portfolio
  • Impeccable grasp of the English language, including idioms and current trends in slang and expressions
  • Ability to work independently with little or no daily supervision
  • Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Ability to work on multiple projects with different objectives simultaneously
  • Strict adherence to the style guides of each company and their policies for publication
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Familiarity with each client's requirements and the company's brand image, products, and services

Average Years of Experience

0 - 1
29%
2 - 4
54%
5 - 7
8%
8+
9%

Common Skill Sets

Writing
Editing
Degree IN English
Microsoft Office Suite
UX Design
Content Management Systems
Excellent Communication
Adobe Creative Suite

Content Writer Seniority Levels

L2
Content Writer
$51,210/yr
Editor
54% made the transition
Journalist
15% made the transition
See Career Path

Content Writer Salaries

Average Base Pay

CA$51,210 /yr
Same as national average
Not including cash compensation
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CA$34k
Median: CA$51k
CA$77k
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Glassdoor Estimated Salary

Content Writer jobs