What does a Content Specialist II do?

Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.

Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).

What responsibilities are common for Content Specialist II jobs?
  • Ensure that the team is promoting premium products within their content (written, video, audio, etc.).
  • Collaborate with internal teams (e.g., marketing, public relations, finance, operations, etc.).
  • Create and maintain internal site content for organization, content, accuracy, and brand.
  • Leverage data and insights from partner teams to inform content development.
  • Write high-quality, detailed and data-supported content strategy documents which are presented to senior executives.
  • Collaborate with agencies, designers, producers, and project managers.
What are the typical qualifications for Content Specialist II jobs?
  • Bachelor's Degree in business or computer science.
  • Strong command of English language and good communication skills.
  • Advanced writing and editing abilities.
  • Requires careful attention to detail.
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Content Specialist II Salaries

Average Base Pay

$54,367 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
Median: $54K
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Glassdoor Estimated Salary

Content Specialist II Career Path

Learn how to become a Content Specialist II, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Average Years of Experience

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training
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Content Specialist II Insights

Read what Content Specialist II professionals have to say about their job experiences and view top companies for this career.
Senior Content Developer
Sept 17, 2021

“Networking opportunities are limited and career growth opportunities seem to be really only within your department.”

Emapta Versatile ServicesEmapta Versatile Services
Content Developer
Oct 8, 2021

“My boss was an American and he/she was quite demanding especially if I did not meet the expected average "quota".”

Digital Content Editor
Oct 27, 2021

“I was given great feedback on my work and I picked up skills I never expected to learn.”

Content Specialist
Mar 14, 2020

“I am currently working here as a content writer and it is a great place to start with.”

Content Developer
Aug 13, 2020

“there will be no work life balance thing if you join doubtnut....it will be only work work and work.”

Content Specialist
Nov 21, 2020

“22 year old intern from college for learning at the job was good when I joined.”

Social Media and Content Specialist
Feb 17, 2022

“I was able to work on a variety of projects that helped progress my skills and allowed me to learn new skills.”

Das Writing ServicesDas Writing Services
Associate Content Developer
Apr 27, 2020

“The CEO is so ignorant that he was confounded when I said his acceptance mail in response to my resignation isn't sufficient.”

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Content Specialist II Interviews

Frequently asked questions about the role and responsibilities of a Content Specialist II

The most similar professions to Content Specialist II are:
  • Content Writer
  • Editor
  • Writer
  • Managing Editor

Related Careers

Content Writer
No skills overlap
No skills overlap
No skills overlap
Managing Editor
No skills overlap

Content Specialist II jobs