What does a Content Specialist do?

Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.

Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Content Specialist Salaries

Average Base Pay

$48,832 /yr
Same as national average
Not including cash compensation
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Median: $49K
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Glassdoor Estimated Salary

Content Specialist Career Path

Learn how to become a Content Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Content Specialist Insights

Read what Content Specialist professionals have to say about their job experiences and view top companies for this career.
Senior Content Developer
Sep. 17, 2021

“Networking opportunities are limited and career growth opportunities seem to be really only within your department.”

Emapta Versatile ServicesEmapta Versatile Services
Content Developer
Oct. 8, 2021

“My boss was an American and he/she was quite demanding especially if I did not meet the expected average "quota".”

Content Specialist
Nov. 21, 2020

“22 year old intern from college for learning at the job was good when I joined.”

Sunbeam Family ServicesSunbeam Family Services
Content Specialist
Aug. 19, 2019

“Everyone is really nice and fun to work with!”

Das Writing ServicesDas Writing Services
Associate Content Developer
Apr. 27, 2020

“The CEO is so ignorant that he was confounded when I said his acceptance mail in response to my resignation isn't sufficient.”

Altair EngineeringAltair Engineering
Content Specialist
Dec. 19, 2019

“The people here are smart and fun to work with.”

Digital Specialist Engineer
Sep. 24, 2021

“Tough training and the project allocated is not always development.”

Guild Group Holdings
Digital Specialist
May 26, 2020

“Good laptops that are well supported”

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Content Specialist Interviews

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Content Specialist jobs