What does a Content Specialist do?
Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.
Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).
Content Specialist Salaries
Average Base Pay
Content Specialist Career Path
Learn how to become a Content Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.