What does a Brand Ambassador do?

A Brand Ambassador is the tip of the sword for a company's product and image. Through training given by the Sales and Marketing teams, a Brand Ambassador develops the tools necessary to help grow a market. Brand Ambassadors frequently travel to retail locations to share the company's message with either the retail staff or directly with the customer. Brand Ambassadors are usually select for their passion or attachment to the particular brand.

There is no specific education requirement beyond a High School Diploma to become a Brand Ambassador. Often companies look for people with previous retail or training experience. The most important thing to carry forward to be a successful Brand Ambassador is enthusiasm for the company, message and the products. This passion will translate to the customers as you interact. Possessing an outgoing personality and excellent communication skills will aid you along the way.

  • Learn the lineup of this season's products as well as the continuing inventory
  • Become familiar with the company's brand and message
  • Discuss strategy with management to best increase sales in your market
  • Visit retail locations to inform and influence staff and customers with knowledge
  • Answer all questions pertaining to the brand and it's products
  • Record concerns and feedback from customers and staff
  • Schedule time with store management to discuss with the impact of your products on their business
  • Handle all non-inventory items as if they were cash
  • Previous retail or training experience
  • 3+ years as a Brand Ambassador or equivalent
  • Willingness to travel to multiple locations per day and up to five days a week
  • An outgoing personality with a love for helping people
  • Excellent written and verbal communication skills
  • A valid Driver's License
  • Ability to regularly lift 50+lbs
  • Commitment to work evenings and weekends
  • Previous experience working in a 100% commission based structure
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience0-1 Year

Brand Ambassador Salaries

Average Base Pay

$39,706 /yr
Same as national average
Not including cash compensation
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Median: $40K
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Glassdoor Estimated Salary

Brand Ambassador Career Path

Learn how to become a Brand Ambassador, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Brand Ambassador
Marketing Manager
No Salary Reports
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Brand Ambassador Insights

Read what Brand Ambassador professionals have to say about their job experiences and view top companies for this career.
Atlas PromotionsAtlas Promotions
Brand Ambassador
Apr. 29, 2020

“Had never done sales before but found everyone really helpful and fun to work with.”

Brand Ambassador
Aug. 13, 2021

“Sometimes difficult working remotely from Clyx HQ but they took this feedback well and communications are much better”

PHILLIPS ManagementPHILLIPS Management
Community Ambassador
Feb. 6, 2020

“I genuinely enjoy what I do and the team I work with is nothing short of amazing.”

Lynn UniversityLynn University
Student Ambassador
Aug. 29, 2020

“You get to work whenever you want and the people you work with are great.”

Empyre Integrated
Brand Ambassador
Mar. 12, 2021

“My experience there built tremendous character and attitude to myself and the opportunity to advance in my career was rewarding.”

Field Management IrelandField Management Ireland
Brand Ambassador
Apr. 15, 2020

“store training was disorganised and one day isn't enough before starting on your own.”

Abercrombie & FitchAbercrombie & Fitch
Brand Ambassador
Nov. 6, 2019

“Rude people and you have to be able to learn from what you see because management will not teach you.”

Student Ambassador
Jan. 1, 2021

“One of the best thing I found here at dToks is their amazing team and definitely podcasts detoxification.”

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Brand Ambassador Interviews

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