What does an Assistant Director, Sales Engineering do?

Sales engineers are in the business of selling advanced scientific and technical products to businesses and organizations. As a sales engineer, you have training in both engineering (or an industry-related science field) and sales. You envision, design and sell new products or programs you help develop in order to increase your clients' output and profit. Your job, as a knowledgeable sales engineer, is to negotiate product or service sales that would benefit your clients. Sales engineers work in many fields of production, including the technology, manufacturing and service industries.

Most sales engineers must hold at least an Associate or bachelor's Degree in Engineering or another industry-related field. Two to four years of education are required to earn these degrees. You must be an expert in your industry in order to provide productive sales and happy customers. Sales engineers must also have strong organizational, critical and analytical thinking skills.

  • Present products or services in your industry that would be beneficial to your client business
  • Plan detailed presentations that show clients your product info, pricing, and benefits
  • Develop products or program suggestions for clients and successfully sell them
  • Manage billing and delivery of solid products
  • Meet with clients at appointments for sales presentations
  • Follow up on solid products to ensure the customer is happy
  • Stay knowledgeable your field's updates in science and research by continuing to read and study new data
  • Acquire new customers by winning them over from competitors and discovering new opportunities
  • Willingness and ability to travel 10% to 70% of the time, depending on the position and sales role
  • Creativity to approach sales and build customer relationships in groundbreaking new ways
  • Excellent written and oral communication skills
  • Previous experience in business-to-business (B2B) sales
  • Solid experience in your products' industry
  • Excellent organizational skills and a keen eye for detail
  • Computer proficiency and the ability to accurately enter data and generate reports
  • Negotiation and social problem-solving skills
  • Ability to work in a high-stress sales environment and multitask
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Engineering Salaries

Average Base Pay

$74,384 /yr
Same as national average
Not including cash compensation
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Median: $74K
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Glassdoor Estimated Salary

Assistant Director, Sales Engineering Career Path

Learn how to become an Assistant Director, Sales Engineering, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Assistant Director, Sales Engineering Insights

Read what Assistant Director, Sales Engineering professionals have to say about their job experiences and view top companies for this career.
RSA SecurityRSA Security
Director of Sales Engineering
Jul. 1, 2019

“RSA brings great opportunities on career growth and allows specialized development to build strong knowledge to every team member.”

Sales Engineer
Jul. 3, 2019

“The support team is also extremely adept and does some of the best customer support in the industry.”

Varonis SystemsVaronis Systems
Senior Sales Engineer
Jul. 27, 2019

“There is no opportunity for personal growth and the only education you get is the boot camp for new hires.”

Sales Engineer
Feb. 13, 2021

“I love the products and the team I work with and the best thing is I don't dread work.”

ASAP SystemsASAP Systems
Director of Sales Engineering
Feb. 25, 2020

“This person was not able to do any work because the CEO constantly had her on the phone.”

Micro FocusMicro Focus
Pre-Sales Solutions Architect
Aug. 15, 2021

“Work/Life balance is good but your experience will depend greatly based on the direct manager at the time.”

Presales Engineer
Nov. 20, 2019

“SAP is a global company where you can find the best place to develop your professional career.”

Senior Sales Engineer
Feb. 6, 2020

“I cant say enough great things about the Management from my immediate manager all the way up to the CEO.”

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Assistant Director, Sales Engineering Interviews

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