iCrossing Reviews

Updated 18 October, 2014
Updated 18 October, 2014
46 Reviews
2.4
46 Reviews
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Brian Powley
19 Ratings

Employee Reviews

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  1. 2 people found this helpful  

    Horrible, Delusional agency

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Manager in New York, NY (US)
    Current Employee - Manager in New York, NY (US)

    I have been working at iCrossing full-time (more than an year)

    Pros

    Um, nothing to do with the agency directly. More with its location, that is, it being located in the Hearst Tower.

    Cons

    Delusional that they think they are competitors to the agencies that create great work such as RGA, 360i, Razorfish, etc.

    Management is ineffective, nasty, bad attitudes and only out for themselves. No interest in developing great talent.

    Culture is like no other. People think they are better than their co-workers and are not friendly. There really is no culture.

    High turnover. Can't find good talent. They hire you based on whether they get a "good vibe" in the interview and nothing to do with your qualifications.

    Might gain incremental work but don't win new work.

    Have no idea what some of these departments actually do and try to hype themselves up.

    Basically don't work here. Whether you are fresh out of college or a veteran.

    Could be a great agency if they hired talent, re-evaluate who are the so-called leaders, and focus on producing great work vs. office politics.

    Advice to ManagementAdvice

    Fire yourselves.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  2.  

    Great Place to Learn, but the Office Culture Sucks

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time

    Pros

    Channel Leads on some of the accounts are subject matter experts to some degree, that I'll give them.
    Lots of learning sessions you can sign into if you have the time

    Cons

    As with any company, in the end it all comes down to the team (or teams) you work with that will ultimately shape your experience. With the account I work on (one of the main cash cows):
    - For the most part feels like a little sorority/girls club. Very catty, they spend all day gossiping and speaking negatively about people and each other. Very exhausting negative energy to be around all day. If you're not in their little clique, prepare for indirect harassment.
    - Not friendly at all, and very arrogant
    - This is "my turf" feel. Very divisive.
    - Extremely disorganized.
    - Poor onboarding process within the team. Give you little to nothing to work with yet expect high returns.

    With the company as a whole, typical ad agency vibe, nothing new.

    Advice to ManagementAdvice

    Focus on your company culture.

    Doesn't Recommend
    No opinion of CEO
  3.  

    Poorly organized and dysfunctional agency

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing full-time

    Pros

    The SEM practice and the agency's technology platforms are the strongest assets this agency has going for it.

    Cons

    Unfortunately, iCrossing is not a fully integrated digital marketing agency. Client work suffers from a lack of structure and clear organization.

    Advice to ManagementAdvice

    Get agency objectives clearly defined and communicate them to staff to minimize employee turnover and dissatisfaction.

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  5. 2 people found this helpful  

    Sinking Ship

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior Software Engineer in Scottsdale, AZ (US)
    Former Employee - Senior Software Engineer in Scottsdale, AZ (US)

    I worked at iCrossing full-time (more than an year)

    Pros

    Good technology stack, interesting work.

    Cons

    This is the leanest company I have ever worked for. More project managers than developers. Very top heavy. It is because they keep missing their quarterly numbers and have to keep doing another round of layoffs.

    Advice to ManagementAdvice

    The main problem is that they focused on a global growth strategy which did not pay off and in the mean time they forgot about their core competencies which allowed their competitors to race ahead with a superior product stack. Now they never win new business and any existing clients that decide to look around always end up leaving.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  6. 2 people found this helpful  

    Listen to your employees

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time (more than an year)

    Pros

    Nice office space located in the Hearst a Tower

    Cons

    High turnover rate and no communication to lower and mid tier employees who are still there. Employees are overworked with long hours in the office. Be prepared to give up your social life when working here.

    Advice to ManagementAdvice

    Listen to your employees. There is a valid reason why people are leaving at such a high rate.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  7. 2 people found this helpful  

    Veritable Mediocrity

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Senior UI Engineer in Santa Monica, CA (US)
    Former Employee - Senior UI Engineer in Santa Monica, CA (US)

    I worked at iCrossing full-time (more than an year)

    Pros

    Great people and personalities on a non-work-related basis. Good social gatherings outside of work -- if that's something important to you in your career. (corporate) Upper-management seems to have a good grasp on the needs of the market and a talent for identifying companies appropriate for acquisition.

    Cons

    Poor leadership in the sense of managerial and lead personnel allowing very poor quality code into production. Assigning business-critical work to junior-level developers which do not possess the requisite knowledge or experience to complete important tasks with minimal error. Proper assessment of necessary skills during interviewing prospective candidates would eliminate many of the aforementioned issues. Regular communication to personnel regarding performance concerns should be done more than once a year... when its painfully obvious its not important how one performs there job as long as everyone likes them, despite poor quality of work. Also, whenever I made "diplomatic" suggestions regarding process improvement they were neglected and ignored.

    Advice to ManagementAdvice

    Meritocracy, expertise, and experience should be rewarded before seniority (length of employment within the company).

    Recommends
    Neutral Outlook
    Approves of CEO
  8.  

    A little misdirected at the moment

    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at iCrossing

    Pros

    Competitive pay, good vacation and benefits. Decent culture on the west coast.

    Cons

    Narrow growth opportunities, bonus payout tied to metrics you most likely don't have a personal impact on.

    Advice to ManagementAdvice

    Find a clear direction, monetize and stick to it. Continue to work on silo'd departments to allow more collaboration.

  9.  

    Lack of corporate strategy

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Client Services in Chicago, IL (US)
    Current Employee - Client Services in Chicago, IL (US)

    I have been working at iCrossing full-time (more than an year)

    Pros

    Great benefits, good pay. At one time, iCrossing was a wonderful place to work, but many of the more effective leaders with vision have moved on.

    Cons

    No vision. Many employees have worked there for 10 or more years, coming from old web development companies. Bloated senior management with little vision. Hearst acquisition hasn't seemed to bring in business or partnerships.

    Advice to ManagementAdvice

    Advice to Hearst: Sell! Advice to Management: Full service agencies are becoming dinosaurs. Do what you do best.

    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO
  10. 2 people found this helpful  

    Top Heavy

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time (more than 5 years)

    Pros

    Incredibly smart people who work very hard, team oriented.

    Cons

    Unreasonable financial expectations by the parent company means that all bonus potential is gone.

    Advice to ManagementAdvice

    Cut the fat. Make the hard decisions. Too many egos will not win business, a solid portfolio of work will.

    Doesn't Recommend
    Positive Outlook
    No opinion of CEO
  11. 4 people found this helpful  

    Dont't Come Work Here.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at iCrossing full-time (more than 5 years)

    Pros

    Not many pros anymore to speak of. There used to be more the cheap gym and lunches, and the 9-5 hours. We used to have fun, positive morale, a business development team that could actually bring in business, and teams that wanted to be in the office and work hard.

    Cons

    The list is long. Leadership is ineffective, incapable, useless and not worthy of their paychecks. They are so distant from the ground that it doesn't matter how often we use them as escalation points. They don't understand they business they are running since we can't seem to generate a profit. Nor do they know how to run their own departments and provide leadership. The Ad Week article was correct when it said we can't do social well. God forbid they hire the right people or let people go fit with the agency.

    Advice to ManagementAdvice

    Leave iCrossing and let Hearst recruit executives that understand how to run a business because everyone leaves.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

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