RAPP (www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
- Social Media
- Email Marketing
- Digital Marketing
- Digital Media
- Mobile Marketing
- Loyalty Programs
- Mobile Commerce
- Database Marketing
- Branding Planning
- Media Planning & Buying
- Customer Migration & Retention
- Direct Response Marketing
- Direct Mail
- Customer Acquisition
- Advocacy & Influencer Marketing
- Cultural Intelligence & Consumer Research
- Social Listening
- Web Development
- Ecommerce Development
- Data Collection
The experiences we create are trackable and measurable and the buck stops with us. We find our clients and edge, and then we sharpen it with an array for bespoke tools.
The purchase decision and ownership experience are two phases in one continuous journey for consumers. And while every agency talks about Path to Purchase, we're careful to also consider the Path to Passion. Our audit of the entire customer journey means we can identify gaps and be sure to manage them.
Our unique creative collaboration platform that allows us to crowdsource solutions to any challenge we may face, drwaing on thinking and ideas from out team around the globe.
Our rapid ideation and collaboration process that takes us from brief to creative options in just 48 hours
Brings together a wide range of in-house expertise to quickly tackle a brief and come up with top-line ideas and way to kick-start solutions.
At RAPP, we live by three simple principles:
BE SMART. We owe it to ourselves to strive to be the best at what we do. When a client gives us a brief, we take the initiative. And when we propose a solution, our clients know we’ll always have the data to back it up.
BE CREATIVE. The unexpected lies beyond the boundaries and it’s there that true originality is most often found. We’re fearless in the pursuit of creativity and believe we have a duty to challenge ourselves and our clients to think bigger, bolder and better. So, big or small, our answer to every brief is driven by innovation, then executed with true craftsmanship.
BE KIND. People who are kind, care deeply. That’s us. We care about ourselves, our colleagues, our clients and your customers. And these days we find that kindness and caring are increasingly values people are demanding of the brands they interact with. At RAPP we see kindness as not just a virtue, but also as a competitive edge.
- Comp & Benefits
- Work/Life Balance
- Senior Management
- Culture & Values
- Career Opportunities
I worked at RAPP full-time (more than 5 years)Pros
Not much pressure;
Work/life balance is decent.Cons
Outdated senior board with old ideas and vision of digital marketing;
Heavy political environment;
Lack of process in every area;
They don't bring experienced or top professionals, instead, they let the best employees go away and bring trainee level people;Advice to ManagementAdvice
Bring or promote younger people to lead the company, with fresh new ideas and courage to change things. The old farts will ruin everything;
Try to connect or bing the agencies from around the world closer. The way it is, looks very disconnected;Doesn't RecommendNegative OutlookDisapproves of CEO
Getting an Interview
Getting an Interview
- Interview Details
Sent in resume and portfolio through online, received a call and set up a date to interview. Interviewed with the Art Director. Received additional email a couple days later informing me I did not get the offer.Interview Questions
- Design weakness Answer Question
Let us know if we're missing any workplace or industry recognition –
We’re an integrated agency for the connected age.
We create brand, digital and direct experiences that change people's behavior.
We think what makes us special is how we creatively combine data and human insights to develop emotionally compelling experiences with huge impact.
Crafting creative experiences that deliver on all of the above is the challenge we relish at RAPP. It is why we've designed our business the way we have.