Market Strategies International
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Market Strategies International – Why Work For Us?

Meaningful research results for positive change.

Market Strategies International is a top market research firm focused on helping our clients make confident business decisions. We give people a voice in the products, services and policies that affect their lives and strive to make market research a positive force for our clients and society.

   Market Strategies International's worldwide presence

Our company was founded in 1989 by six market research executives. Since then, we've grown to more than 250 market researchers, marketing scientists and project managers, as well as 1,000 market research survey interviewers. We conduct qualitative and quantitative research in over 75 countries across eight regions. Over the years, we have developed an extensive global network that allows us to integrate our research professionals with data gathering teams anywhere in the world.

Whether your project is big or small, domestic or global, we think you'll find us to be responsive and flexible. And, although we pay great attention to detail, we never lose sight of your big picture. Our goal is to be your business partner, not just a research vendor. To that end, each of our team members brings honesty, intelligence and critical thinking to every engagement. These are the values upon which our brand is built, and they guide us in all we do. To get to know some of the wonderful people who work at Market Strategies a little better.

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We are experts in the industries we serve. When you work with Market Strategies International, your contact will be a senior market research analyst who already knows your industry, speaks your language and understands your challenges. Our expertise in global market research strategy allows us to anticipate your needs and remain in sync with perpetually shifting market dynamics and customer behaviors. It gives us the ability to ask the right questions and draw the most insightful conclusions, without ever being limited by the obvious answers.


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Market Strategies International Reviews

37 Reviews
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Market Strategies International CEO Rob Stone
Rob Stone
11 Ratings
  • Great learning

    • Comp & Benefits
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Director in Ottawa, ON
    Current Employee - Director in Ottawa, ON

    I have been working at Market Strategies International

    Approves of CEO
    Approves of CEO


    autonomy enabling me andf others explore and grow in the direction we choose. management foster this behaviour and thus encourages employees grotwh


    not large enough to make a different, in order to be able to make a name for ourselves we need to be larger

    Advice to Management

    sales have to be increased, service and solutions have to be defined and marketing to a strategic prospect list of companies

Market Strategies International Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Senior Research Analyst Interview

    Anonymous Interview Candidate in Livonia, MI (US)
    Accepted Offer
    Neutral Experience
    Average Interview
    Accepted Offer
    Neutral Experience
    Average Interview


    I applied online. The process took 1+ weekinterviewed at Market Strategies International (Livonia, MI (US)).


    Questions about market research skills were asked. Knowledge of market research methodologies. Scenarios were presented and you had to answer how you would proceed to solve the scenario. Questions about Microsoft Office skills.

    Interview Questions

    • You basically need to verbally demonstrate your knowledge of market research methodologies. This was a position that required previous market research skills which I already had. The same holds true for the Microsoft Office skills.   Answer Question

Market Strategies International Awards and Accolades

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Cool Places to Work in Tough Times, Crain's Detroit Business, 2009

Additional Info

Headquarters Livonia, MI
Size 1000 to 5000 Employees
Founded 1989
Type Company - Private
Industry Business Services
Revenue $50 to $100 million (CAD) per year
Competitors GfK, Ipsos, Maritz Research

Market Strategies International is a market research consultancy with deep expertise in consumer/retail, energy, financial services, healthcare, technology and telecommunications. The firm is ISO 20252 certified, reflecting its commitment to providing intelligent research, designed to the highest levels of accuracy, with meaningful results that help companies make confident business decisions.

Market Strategies conducts qualitative and quantitative research in 75 countries, and its specialties include brand, communications, CX, product development, segmentation and... More

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