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VWR International
www.vwr.com Radnor, PA 5000+ Employees
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Interview Question for Supply Chain Intern at VWR International:
Mar 31, 2010

How would you market for Telescope in 1750, when no one knows about orbits, moon etc ?


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0 of 1 people found this helpful

Mar 31, 2010

by Interview Candidate:

I was sort of busted
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5 of 5 people found this helpful

Mar 04, 2011

by Wendy Godfrey:

You have to start with the familiar. Say, "I have a novel instrument for spotting wolves among the trees." Thus, the customer will identify the telescope with need, and its novelty won't alienate, scare, or intimidate. Then, expand the horizons (no pun intended)). Allow the customer to "discover" the heavens as you marvel at his wit!
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